When we owned our financial services firm in Michigan, our focus was on three things:
- finding new clients, primarily through word of mouth.
- bringing extraordinary advice to our clients through a predictable, and awe-inspiring experience.
- building life-long relationships.
Social media is a natural way for your clients to refer you. Best of all, when they do refer you, they can literally refer you, and you get to deliver the actual message through text, audio, video, or all three.
Seth Godin reminds us that our objective should be to drop life-long clients out of our sales funnel.
