Michael Arrington is the founder of TechCrunch, which currently sits in the #3 spot on Technorati's Top 100 blogs.
That means that he probably has a thing or two to teach us. Right?
When recently asked by Technorati CEO Richard Jalichandra the secret sauce for a successful blog, he answered:
"I'll tell you, I've started a few four or five companies now and the biggest success is TechCrunch and I never intended to start a company so I just scratched the niche and I found what I love. I mean this is clearly what I'm supposed to be doing with my life.
Not starting a payments company, which was the first company I founded; not starting a Netflix clone in Canada which was the second business I started, which is doing ok. Not starting a domain name auctioning business, which is also still an awesome business but I hated its dirty business.If you find something you love like, say, knitting - I mean how many knitting blogs do you guys track? A lot right? Knitting is like a major blogging category and you know these people just love knitting, I'll bet there's a couple of people who are making money from these knitting blogs, right? I have to imagine they're making a living."
Did you get that?
If you are going to be successful with your social media ventures, you had better make certain that the person driving the social media ship is genuinely passionate about your company, product, service, nonprofit, or what ever it is that you intend to communicate.
Marketing take away: Make absolutely certain that your social media ventures come from an impassioned heart. Without that, you will be given the big yawn, and will never find success in your social media quest.
