Blog Consulting, LLC - we just returned home from a wonderful, long weekend in Napa Valley.
It is currently "Crush" (harvest time) in Napa Valley, and we made Quintessa Winery the very first stop on our wine tasting tour.
Now that we are home, I thought it might be interesting to see how Quintessa Winery is using social media to tell their story, and interact with their patrons.
Their website features some stunning photography (the photograph to the right is one that I snapped this weekend). But what really caught my attention, and my heart, were the incredible videos.
Check out these videos, by awarding winning filmmaker Bret Lyman, and see if you can't feel the heart of this enterprise.
To create interactivity with their patrons, Quintessa Winery has a Facebook page, and is tweeting on Twitter.
When you visit a stunning winery like Quintessa, you are likely to become a raving fan. Their desire to connect with their fans, through the use of social media, is entirely the right thing to do.
I have become a fan of Quintessa, and now they have the opportunity to develop that relationship into something far deeper. I look forward to watching their exploration with social media tools.
The only negative comment I would make is that I am strongly of the opinion that a blog should be the mother-ship of the social media contract. Facebook, and Twitter should be outposts bringing relationships back to their own proprietary social media channel.
Marketing take-away - spend some time on Quintessa's sites and see if you don't feel a pull to visit their winery! How can you develop this same pull in your organization?
