While we were attending the Blog World New Media Expo '09, the attendees were involved in a grand experiment to break a Guinness World Record for the greatest number of social media mentions in a 24 hour period.
From the press release:
"10.20.2009 – EVERYWHERE, a Social Media Marketing and Content Development firm based in Atlanta, GA set a record October 16-17th for the most widespread social network message in 24 hours. According to Radian6, the official online monitoring company, the phrase #BeatCancer set the record with 209,771 mentions on Twitter, Facebook and blog posts. This translates into an estimated number of impressions generated during this 24-hour period at over 100 Million. Attendees at BlogWorld & New Media Expo, which featured some of the biggest names in social media, were asked to send tweets and issue Facebook status updates with #BeatCancer in their posts. This massive viral effort spawned a worldwide online message that spread and quickly became the #1 most trending topic on Twitter. Not content to just perpetuate a hashtag followed by a message, EVERYWHERE sought out sponsors to raise money for non-profit cancer organizations. Sponsors eBay/PayPal and MillerCoors Brewing Company and Genesis Today were financial contributors to the #BeatCancer campaign and in the brief 24 hour period, over $70,000 was raised."Marketing take-away: what if the next time you had an important message to share, you enlisted the individual social media networks of your social media network? This is an incredibly important concept to understand! Do you see it?
