Blog Consulting, LLC. - one of the most critical decisions to be made, when contemplating a blog/social media strategy, is determining who is going to produce your content, what you want to say, how often are you going to say it, and in what format your content be delivered (i.e., video, audio, text, or a combination thereof).
Certainly every organization is different, and possesses differing talents, therefore there is no "one size fits all" answer to this question.
The most important thing to guide your path in these discussions much be this: who ever is going to lead your social media strategy must possess, and be able to communicate, the heart of your organization.
Without the heart, the passion, the drive, the entrepreneurial spirit, the leadership, the dedication, and the vision, your social media strategy is likely to be very dry, and will likely wind up on the dust-heaps, in the land of failed blog attempts.
This does not mean that only Ben, or Jerry, might blog for Ben & Jerry's Ice Cream. But if not Ben, or Jerry, then certainly a impassioned tour guide, a social media community manager, who can find the heart, and get it communicated to the world.
No heart, no passion = boring social media!
