As I mentioned before, a regular feature on this blog will be first impression social media case studies. We can learn a tremendous amount simply studying the social media marketplace.
Our first social media case study was Nordstrom. My review of their current social media presence was not very flattering, and a little disappointing. However, I did receive a tweet, from @Nordstrom, and they are diligently working on their social media strategy.
This week's social media case study installment is going to be all gushy! Let us proudly gaze upon Whole Foods, and look at the relationship they are inviting their patrons to participate in.
Social media is so present, in their on-line presence, I don't even know where to begin. I will list a few things here, but I beg you, go to their site, and learn from social media masters.
Unlike Nordstrom's on-line catalog site, and the typical coupons being thrown in your face, this is so much more. Consider:
- not only is the corporate site on Twitter, but they have segmented Twitter accounts, as well as individual stores are Twittering. I can build a Twitter relationship with my local Whole Foods Market.
- Their individual stores have their own social media sites, underneath the mother ship. The photograph above is from my local Scottsdale Whole Foods Market.
- Whole foods has a blog, a facebook presence, as well as a flickr site.
- They have thought out and displayed their value proposition, provide in-store lectures & tastings, publish a weekly sale brochure, and simply too much more to add to this post.
Simply put, Whole Foods has made it clear that they are not your typical food market, and they are working very hard to prove that to you in their site. I am most impressed, and feel a strong desire to go visit my local store.
Marketing take-away - visit the Nordstrom site, and visit the Whole Foods site. Which site feels more inviting, and why? Allow yourself to dream of how you might tell your story, as well as Whole Foods Market has. If you like, we would love to help you.
For the icing on the cake, I leave you with a video from the Whole Foods Blog:
