Podcasting can be a very effective part of your social media strategy.
Through our blog consulting company, we just launched a blog for one of our clients in Scottsdale, Arizona. The blog is less than one month old, and just look at the podcast daily downloads already! Over 100 downloads each day, in less than 30 days!
Here are 5 questions to consider when you contemplate podcasting for your business, trade group,church, or nonprofit:
- does your organization have a regular communication, perhaps weekly, or monthly, that might have more impact if it were presented in audio, or video format? A podcast just might be the ticket to deliver your message.
- are there people in your industry that you might interview, and bring to your patrons through your own podcasting channel?
- are you planning to attend a conference? What if you came home with valuable audio, or video podcasts to share with your patrons?
- are you planning on hosting a conference? What if you captured the conference in audio, or video, and made them available to your patrons to review? Furthermore, might you use them as sales tools, to solicit new patrons to your organization?
- are there interesting stories, and testimonials, lying buried in your patron-base? What if you began to think like a news reporter, and found those stories, and produced them on your own media site? Couldn't you better tell your story?
The beauty of owning your own blog/social media site is that you now have the ability to inexpensively bring your story to your patrons in ways that were heretofore kept in the hands of the main stream media.
Here are a few links that might better help you understand podcasting:
- Wikipedia's definition of a podcast.
- Video - Podcasting in Plain English, by CommonCraft.
Click here to learn how Blog Consulting, LLC can help your organization build, and manage your own social media site, complete with your own podcast, if you like.
