In the interest of full, and fair disclosure, let me start out this post by telling you that Scottsdale Bible Church is my home church. Furthermore, under the current economic climate, we have also decided to donate a portion of our company's time, and experience.
With that said, this particular client journey is going to be a blast!
Scottsdale Bible Church was founded in 1962, and in most circles, would be considered a mega-church. The church has a great many ministries, 12 elders, 7 executive staff, 18 ministry leaders, and quite a large staff.
Certainly, in a secular setting, Scottsdale Bible Church would be considered a sizable organization.
A number of months ago, I reached out to the senior leadership, and suggested that we meet to discuss my business, and social media skills, and how they might be of use to Scottsdale Bible Church. Ultimately, this resulted in an invitation to consult with Austin Hamilton, SBC's new website administrator.
Being a progressive thinking Christian organization, Austin was hired to completely rebuild, from the ground up, the church's website. Most remarkably, for the church, he built it on a WordPress platform, which essentially means that the church's website is a very large blog, with all the inherent ability to build community, with the 12,000 in its database!
My role with Scottsdale Bible Church will serve in primarily two functions:
- Consult with the social media team, to dream dreams of how we might better communicate with the church's database, the City of Scottsdale, the State of Arizona, the United States of America, and the world! Furthermore, once we have a good dream, build systems to put them into place.
- I will also be serving a role as one of their Social Media Managers. In this role I will be consulting on the building of the actual church blog (a coming attraction), and the churches use of Twitter, Facebook, and other social media outposts. Furthermore, in this role, I will actually be producing some of the textual, audio, and video content for their new blog.
Here are some of the thoughts that are currently in the dream stage:
- With the revolutionary change in social media, how does Scottsdale Bible Church fit in?
- How might we use the video, audio, and textual tools to drive down deeply into our congregation? In other words, how can we share changed lives with these tools.
- In what areas do we need to re-think how we currently communicate? Does the website offer a better, and yet less expensive delivery system?
- How can we foster micro-communities within the "mother ship" blog.
- How can we continually set before ourselves, the understanding that we now have, in essence, our own television station, our own newspaper, our own magazine, our own radio station, all within the power of our new website.
- How can this website help us to accomplish our vision, mission, and values.
We, at Blog Consulting, LLC., are very excited to be working alongside Scottsdale Bible Church. We clearly understand their objectives, and believe we have just the right mix of skills, and vision to help them get there.
This is going to be a blast!
Thank you Scottsdale Bible Church for the invitation!
