Please understand, I am not here to criticize, merely to make observations. I believe the world is moving to a more relational interaction, and I desire to see how various organizations might be accomplishing this.
First up to bat is: Nordstrom
I was a little surprised to see that this world class organization isn't inviting me to a deeper relationship. After all, I have a large collection of Allen Edmund shoes from Nordstrom.
At first blush, my impression of their site was that of an on-line catalog. Certainly there is nothing wrong with that, they exist to bring the world first class, and quality fashions.
But I was surprised to see that the depth of the relationship is seemingly the sale. I did notice that @nordstrom is using Twitter, but in a very brief glimpse, it seemed to be more about customer service, than relationship building. I also found no evidence, on their website, that they are even using Twitter.
I would have liked to have seen a blog, complete with RSS Feeds, where I could subscribe. They must have an incredible amount of very interesting, behind the scenes stories to tell. I presume their buyers are flying all over the world buying fashions. Certainly there must be some excitement in the things that they find, and bring back to their customers. I would love to see, and hear those stories.
What if they were to bring along a Flip Video and shoot some behind the scenes live action, and let us see how these fashions make it to the shelf? What if they told us about their #1 sales associate, and shared with us the remarkable service that he/she provides for his/her clients. After all, Nordstrom is world famous for their customer service.
Well, that's my first impression, five minute low-down, on Nordstrom, and social media. At first blush, it appears to be all out-bound marketing, and no in-bound relationship building.
Perhaps it is on their to-do list!
Stay tuned for further adventures, in coming days.