I don't know how I could possibly present better evidence for the power of blogs to create visibility.
45 days ago, we started our new company, Blog Consulting, LLC. It isn't the most flashy name in the world, but I had a purpose in mind when we chose that name. If people were to look for a blog consultant, what would they likely type in Google?
Blog Consultant...right?
Well, there I am, the very last entry on page #1 of Google! In 45 days! How did I get there? Through another well established blog I have been writing for about 18 months.
A Boomer in the Pew is a theology blog that I write, and when we launched our new company, I wrote a post about our new company, in that blog. Boomer in the Pew has 593 posts, and 18 months under its belt.
So...what is the moral to this story?
Remember, you are building a media site. It will take time, thoughtful posts that people will want to read, and a fair amount of grit.
But, the few, I repeat, the few who actually do this, will be richly rewarded. This is no different than anything else, the 5% will blow away the 95%. Purpose yourself to be in the 5%!
