I put this photograph here to drive home a point. When you look at this photograph, what emotions are going through your mind. Remember, no politics allowed in this exercise.
Here is what is going through my mind:
- There's my President and his family
- There is their new dog, Bo.
- There they are playing in the White House lawn.
- Hey...this looks like any family in America.
- This photograph makes them more real, more touchable, more human to me.
Bingo! Get it? Behold the power of the blog. The President gets it, shouldn't you?
A blog will allow you to pull back the curtain of your organization, and let people see the real you. People like doing business with people they like! A blog will make you more likable.
E-mail me to talk about a blog (new media) site for your company, or organization.
