While I am putting the finishing touches on this blog, I thought I would give you something to scratch your head about. The young man in the following video just passed the 1,000,000th subscriber to his "Fred" channel. Oh, I forgot to mention...he did it in a year! No one has ever done that!
Now, before you throw rotten tomatoes at me, there is a lesson to be learned here. Sure, most of his subscribers are probably 15 year old, pimple clad adolescents, but again, there is something to learn here.
How did this young man take his mother's movie camera, and turn himself into a media sensation? Well, that my friends is what we are going to concern ourselves with this blog, and our consulting business.
Your enterprise, whether you sell cupcakes, real estate, mortgage loans, museum subscriptions, or books must embrace, learn, and master this new media. Perhaps you are a non-profit, a church, a gated-community, a restaurant, or an author, you too must learn to master these tools.
The world is changing very, very quickly. Newspapers and magazines are going out of business at astounding levels. If you don't learn to master these new media tools, and do it before your competition does, you will be left standing in the cold.
So...behold Fred! I know, I know. But look at the big picture. Look behind the silliness. This is the future of the new media. Your enterprise holds in its hands a television station, a radio station, a newspaper, a magazine, and a website. All these things are available, very inexpensively, waiting for you to take advantage of them.
Ponder this, as I complete the last few tweaks to this site.
