What is Mobile Friendly Update and How to Be Ready
Its the another time of the year when Google is releasing another heavy duty update for mobile friendly websites on the 21th of April.
Last year 2014, has been the break point of mobile internet users as shown on the graph below. It basically indicates that we came into the stage when the mobile phones are dominating the market on the internet, meaning that if your site is not mobile friendly you are loosing over the half of the potential market.
And not only that. Since the Google decided to roll out the update for mobile ready websites, you will be punished and out-ranked if your site is not responsive.
There’s been a lot of talk in the last couple of years about mobile friendly websites, but at the time it didn’t seem to be any big concern of the website owners and web developers. Perhaps, because nothing much was happening until now (talking about the Google and its updates).
Interesting Statistics and Facts about Mobile Phone Users
We know that its essential to have a responsive website which is perfectly readable and displayed on both, the desktop computer and mobile phone such as iPhone, Smartphone etc..Simply the technology is going forward, so shall we.
According to the latest research, the 80% of the internet users own a Smartphone. Which is a huge number.
Mainly 3 researched areas of mobile phone users are automotive, apparel & beauty, finance and surprisingly home and garden.
One of the very interesting things is that the add-to-cart conversions made via smartphones are much lower than desktop conversions, which means that people are more likely to do the online purchase using desktop rather than smartphone.
How to Prevent Your Websites Against Google Mobile Update
Now, the biggest concern and question is, how to prevent your sites from being penalized and de-indexed by Google.
First of all, go ahead and check if your site is mobile ready or not. You can do so on the Google developers site by following the link below.
WordPress website fix
If your site test returns negative and is build on WordPress, here is what has to be done. Check if your theme has responsive design. Make sure that its up to date. The most of the time only what you need to do is to install the responsive theme on your WordPress site and check again.
If the problem persists, find another theme and try again.
If your website is built on Drupal, then follow these steps:
Go to https://www.drupal.org/project/creative_responsive_theme and download your desired responsive theme.
After you downloaded the theme, log in to your Drupal dashboard ==> Go to appearence ==> Click install new theme
Then you have to upload it ==> Enable and set as a default
Just go and re-check your website responsivness again.
If you use B2Evolution platform on your site do this:
Log in to your dashboard ==> At the top click on Structure and then right under Blog ==> Go to Skins and where it says default mobile phone skin (skin name: Touch), click install.
If your website is built on HTML 5 and you are not much into coding then you will have to contact your web developer.
Hope that the information was helpful and that you managed to fix all your sites and blogs before the update comes out on 21.4. 2015.
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