Have you been wondering if we fell of the face of the earth?
Well, we are very busy, but not how we expected.
Our on-line travel magazine (The Roaming Boomers) has really taken off, and it is necessary that we give it the attention that it deserves.
Therefore, this site will lay in the weeds a little more, and our brand new site, Social Web Design, LLC, although nearly complete, will remain in moth balls until we better understand were the Roaming Boomers is headed.
"As a tumultuous year draws to a close,
executives are moderately hopeful about their nations’ economies and
their companies’ prospects, according to a survey in the field during
the second week of December.Just over half of executives continue to say economic conditions are
now better than they were in September 2008, and for the first time
this year a majority expect customer demand for their companies’
products or services to rise in the near term. In addition, notably
more are seeking—and getting—external funding than have done so in more
than a year. And after reporting a striking shift in favor of
short-term planning early in 2009, executives say their companies are
once again able to plan for the medium and long term—but also that they
remain wary, assessing more options and checking progress more
frequently than they did before the crisis."
I hope this is the beginning of the end of our current recession. This has been a tough one.
It is a good thing to begin to think about the future rather than merely striving to simply exist!
We enjoyed our holidays, and have been working on our new vision as well. I just met yesterday with my design partner, and we are beginning to put flesh on the the new direction of this enterprise.
If that weren't enough, we are preparing to launch our new travel/adventure website in the coming weeks as well.
As I mentioned a few weeks ago, blogging here will slow a bit until I have the new site launched.
It has been a while since our last post. But, we have not been asleep at the wheel. We have been very busy at work on the various social media properties that will exist in our Porter Media Companies, LLC.
The Roaming Boomers is a new property that we will be launching very soon. This site will accomplish two significant things for our growing enterprise:
Showcase our ability to produce beautiful websites that are engineered with the latest social media tools.
Begin a whole new personal journey in the Internet travel/adventure space.
As I mentioned a month ago, Blog Consulting, LLC is going to transition to Social Web Design, LLC, and we will soon be able to deliver beautiful sites like this one to our clients.
Blog Consulting, LLC. - social media is having a significant impact on the way businesses communicate their message to consumers.
The University of Massachusetts recently released a study showing continued growth in Inc. 500 companies.
A few findings worth highlighting:
"Social networking continues to lead the way. The technology that continues to be the most familiar to the Inc. 500 is social networking with 75% of respondents in 2009 claiming to be “very familiar with it” (compared to 57% in 2008). Another noteworthy statistic around familiarity is Twitter’s amazing “share of mind” with sixty-two percent of executives reported being familiar with the new microblogging and social networking platform.
The adoption curves for different social media technologies are not all the same.Interestingly, while social networking and blogging have enjoyed growth in actual adoption, the use of message boards, online video, wikis and podcasting has leveled off or declined. The addition of Twitter (considered by respondents to be both a microblogging site and a social networking site) in the latest study shows that an amazing 52% of the Inc. 500 companies are already using this tool for their business.
Regardless of the particular technology, social media matters and is here to stay. Forty-three percent of the 2009 Inc. 500 reported social media was “very important” to their business/marketing strategy. And an incredible 91% of the Inc. 500 is using at least one social media tool in 2009 (up from 77% in 2008). In addition, as they ramp up their usage, the Inc. 500 companies are also seeking to protect themselves legally, with 36% having implemented a formal policy concerning blogging by their employees."
Blog Consulting, LLC - in a recent survey by Vertical Response, 68% of small businesses intend to increase their use of social media in 2010.
According to the survey, e-mail marketing and building relationships with social media are forefront in the thinking of small business owners.
We see this huge wave coming as we talk to businesses, nonprofits, and individuals as they consider how to communicate their services.
The huge advantage of these mediums are that they are very inexpensive, as compared to traditional advertising mediums.
In the same survey, over 70% of the respondents said that they are not planning to spend any money in television, or radio advertising. Furthermore, as I have been shouting from the rooftops, the print media seems to be sounding the death rattle.
We would love to help you in your foray into these mediums. In just a few short weeks, we hope to have our entire product offering re-tooled to help you do just that.
When we owned our financial services firm in Michigan, our focus was on three things:
finding new clients, primarily through word of mouth.
bringing extraordinary advice to our clients through a predictable, and awe-inspiring experience.
building life-long relationships.
Social media is a natural way for your clients to refer you. Best of all, when they do refer you, they can literally refer you, and you get to deliver the actual message through text, audio, video, or all three.
Seth Godin reminds us that our objective should be to drop life-long clients out of our sales funnel.
I have long been saying that this social media transformation we are in is very much like the wild, wild west.
No one knows where it is going, no one is in charge, and everyone claims to be an expert.
For a company like ours, we must learn to be not only adept, but willing to make change.
It is readily apparent to me that even though we have much to offer this fast changing medium, the language we have been using to communicate our mission is not translating very well.
Blogging, websites, social media, search engine optimization, RSS Feeds, e-mail marketing, on-line marketing, Facebook, Twitter, and many, many more on-line socially orientated mediums are beginning to emerge from a blur, into perhaps one visible medium that businesses, and nonprofits might be able to more fully wrap their minds around.
To accommodate this new force in the marketplace, we are going to change our focus, shift our direction a bit, and start to communicate through the language of a social media wired website.
Blog Consulting, LLC. is going to become Social Web Design, LLC.
In this new company, we are going to focus on helping businesses, nonprofits, and certain individuals move their "business card" websites to socially integrated websites, that will allow them to more fully take advantage of the change occurring in the marketplace.
Rather than merely plugging a blog into your existing website, we intend to bring a whole new website solution, complete with all the social media bells, and whistles, for less than you likely paid for your first professionally designed website.
We are very excited to be able to bring these new social web designs to our clients, and will soon have an example of our own to show you.